11.21.2008 - 08:57am ET

(CSRwire) - November 21, 2008 - Cadbury, a leading global confectionery company, has been awarded the Best Green Packaging Award at this year's prestigious Green Awards for the launch of its unboxed "Eco-Eggs" range in Easter 2008. Cadbury was also shortlisted for Corporate Responsibility at Tuesday's National Business Awards and was highly commended for Environmental Sustainability at last month's IGD Awards.

The Eco-Eggs launch supports Cadbury's commitment to reducing its global environmental footprint. In 2007 Cadbury made absolute commitment to combat climate change, leading the industry by becoming the first food manufacturer to commit to 'absolute' carbon reduction by 50% by 2020 through its Purple Goes Green initiative. Within Purple Goes Green, Cadbury has also committed to a 10% reduction in standard packaging and a 25% reduction in seasonal packaging by 2020.

Jo Grice, Giving & Seasonal Senior Brand Manager commented:
"We have set ourselves aggressive targets to reduce our seasonal packaging and it is critical that we take people with us on our green journey. We are delighted that this award recognises the work we have done to date and our goals for the future. Not only have the Eco-Eggs been supported by customers such as Tesco, and external stakeholders such as WRAP, but the eggs have proven to be a popular choice with consumers as Cadbury maintained its position as the no.1 Easter Egg manufacturer."

Green Awards judges commented that Cadbury was chosen due to the opportunity it used to communicate a strong green message, setting a precedent for other confectionery manufacturers to follow.

Cadbury has reported progress on its sustainability commitments in its 2007/08 Corporate Responsibility and Sustainability review, launched online at: www.dearcadbury.com

The report, which has been reviewed by Forum for the Future, uses an innovative online format designed to make information more easily accessible. The report also shows how Cadbury has returned to its historical origins, detailing:

• How Sustainability is fully integrated into the Cadbury business strategy
  
  
• Clear roadmaps and goals established in the form of Sustainability Commitments
  
  
• Creation of new significant, leading edge programmes in 'Purple Goes Green' and the 'Cadbury Cocoa Partnership'
  
  
• Specific training in sustainable business practices for colleagues and key suppliers

• 117 tonnes of cardboard – equivalent to approximately 2000 trees (65% reduction vs. medium shell egg) and;
  
• 283 tonnes of PVC – equivalent to approximately 6.74 million 1.5L PET plastic bottles (77.6% reduction in PVC).

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